Campaign
All You Need to KnowAbout Our 'Take a Stand'Campaign
If you want to go fast go alone,
if you want to go far go together
Mental health and its disparities remain overlooked and underfunded in 2026. Inspired by the Jamaican proverb “We likkle but we tallawah” meaning ‘we are small but mighty’ — ACCI’s new campaign, Take A Stand is here to prove that even as a small charity serving the Black Country we can create lasting global change for those currently in the mental healthcare system and for those who may need it in the future through even modest contributions, conversations and commitments.
Following last year’s Take a Seat campaign, where we asked you to listen. Take a Stand is here as we embark on the next leg of the journey, taking action together.
Take a Stand calls on businesses and communities to come together for a shared purpose, to help build a future where holistic and culturally responsive mental health support is no longer postcode monopoly. Through fundraising, advocacy, volunteering and leading important conversations around mental health to raise awareness, every action strengthens our community support for those who need it most. Shining a light on the power of collective action and social responsibility.
Why Take a Stand with ACCI
Initially established in 1987 by the Wolverhampton Rastafarian Progressive Association to respond to the disproportionate number of admissions of people from the African diaspora into acute psychiatric hospitals. The African Caribbean Community Initiative has been acknowledged both nationally and internationally as a leader in culturally responsive community mental health care and holistic humanitarian-based approaches.
Our approach is holistic and not time-bound, because healing does not follow a statutory timetable. Our aim is to always deliver the right support at the right time for as long as it takes.
Over time, it has become better understood that the ACCI model of support is one that works for people, regardless of heritage. So naturally as the years have gone by, we have expanded the scope of care to any adult in the Black Country living with or at risk of mental ill health – This is why we are asking you to stand with us.
Are You Ready to Stand with ACCI?
Take A Stand is our commitment to advocating for equitable mental health outcomes by
- Building resilience and sustaining our community services through fundraising to assure the service for future generations
- Pioneering a future where holistic, culturally responsive mental health support is the first response to mental health and remains accessible to everyone who needs it
Here’s How You Can Take Part:
Make a Monthly Donation of £5 to help the community.
Support ACCI’s work by donating just £5 a month — that’s only £1.25 a week. Your contribution will help us continue providing holistic and culturally responsive mental health support for communities. As a thank you for your contributions, you’ll receive the exclusive Take a Stand short film as well as super early access to the new ACCI online shop.
Nominate ACCI as your workplace’s charity of the year.
Help us expand our impact by encouraging your employer to support ACCI through workplace initiatives like donation matching and staff fundraising to drive meaningful and lasting change. You can download our email template to start the conversation here:
Sole traders and Businesses: Sponsor Staff Wellbeing with Us.
We partner with organisations to educate teams about mental health disparities, share holistic wellbeing toolkits, and create meaningful community change — all while supporting your staff’s own mental health awareness. Click the link to connect with ACCI’s Community Network Development Manager and begin exploring annual sponsorships.
Share the Message. Strengthen Our Community.
Spread the message by sharing Take a Stand with your friends, family and wider community. Every conversation, post and act of support helps raise awareness and inspire action.
Need more information
If you would like to learn more about the Take A Stand campaign, partnership opportunities, or ways to get involved, our team is ready to help.
Call us on 01902 571230 or email support@acci.org.uk